About sam-culture

I am a highly experienced consultant who helps organisations to recognise their strengths and think differently about the impacts they do and could have on audiences, communities, stakeholders, and themselves. 

I make evaluation a learning experience: what actions made that difference? Who did it matter to, and why? What could be different next time ? My work is  insight-led, collaborative, bringing in different voices, lived experience. I tell your story.

My responsive listening and strategic thinking supports clients through major projects, organisational development and change, ambition, and ideas with a realistic assessment of delivery, resources and future needs. Throughout this, I prioritise the client’s vision first and foremost, to provide the best possible support for each organisation’s unique needs.

Mel and Pam were fantastic at taking us through every stage of the process we needed to follow, energising us to make new connections, and helping us evaluate the key messages coming from our community.

They bring a fantastic, positive energy to their work, are full of ideas, experience and insights, and have been a pleasure to work with throughout this project.

Fiona Dinsdale, Head of Marketing, LSO

"It was a pleasure working with Samina and Pam.  They were thorough in understanding Jerwood Arts’ priorities for the evaluation, and we worked closely together on the framework for the process. They gathered great data from our artists and those delivering funded programmes. It provided a rare insight for a funder into what people really thought of their experience applying to and receiving funding. We used the information to make strategic decisions about updating our strategy and guidance to ensure it remained relevant for the needs and challenges facing those working in the arts."

Jon Opie
Former Deputy Director, Jerwood Arts