sam-culture specialises in working with organisations to help them understand the difference that they make in culture, communities, place-making and the creative economy.

Our aim is to build business for culture and heritage by enabling organisations to prove the value and impact of their activities, socially, economically and culturally. We work with cultural businesses to provide a wide range of cost effective services, including:

  • Evaluation, both summative and formative and impact assessment
  • Audience research and development planning
  • Cultural market assessment, supported by qualitative and quantitative research
  • Marketing and communication strategy
  • Socio-economic impact studies
  • Policy analysis to inform advocacy

 'News' above has details of all our recent projects


Current Projects

National Maritime Museum, Greenwich:  Endeavour Galleries

National Maritime Museum, Greenwich: Endeavour Galleries

National Maritime Museum, Greenwich is the world’s largest maritime museum with a vast collection that spans artworks, maps and charts, memorabilia and thousands of other objects.
The HLF funded Endeavour Galleries Project aims to transform the way audiences can discover and enjoy this rich history.  sam-culture and Mel Larsen have been appointed to evaluate how the project is achieving change internally through changes in organisational culture and building a shared understanding of what being audience-focused really means - and externally, by measuring how the changes impact on audience engagement, composition and perceptions.

The evaluation will consider how the knowledge and confidence gained provides a range of benefits to the NMM, HLF, the museum sector and critically, the audience in all its diversity.

Garden Museum Development Project:  Activity Plan

Garden Museum Development Project: Activity Plan

The Garden Museum is currently undergoing a major structural overhaul to create new galleries and increased public space at its iconic location adjacent to Lambeth Palace in London.  This project will also bring the UK’s first Archive of Garden Design, creating access to the Museum’s historically significant collections.   

sam-culture and Mel Larsen are evaluating the Heritage Lottery Fund  Activity Plan to assess how this development project recognises both the close links between the museum and its local community and volunteers and also the opportunities to provide enjoyable, inspirational, practical and creative experiences for existing and new audiences.

Following the transformation the Garden Museum will reopen in Spring 2017

Kenley Revival Project:  Evaluating Impermanent Architecture

Kenley Revival Project: Evaluating Impermanent Architecture

Kenley Airfield in Surrey is owned by City of London Corporation.  An HLF grant will enable conservation of heritage assets at this historic Airfield.    Plans include a new website, a dedicated learning officer, community archaeology, learning festivals, guided walks, heritage days and an oral history project to record local people's experiences of RAF Kenley during the last century. 

sam-culture is working with Anna Cullen on the monitoring and evaluation systems for this exciting project.  Over the development of the initiative we will ensure the effectiveness of the plan and in 2018, produce a final evaluation report.