sam-culture specialises in working with organisations to help them understand the difference that they make in culture, communities, place-making and the creative economy.

Our aim is to build business for culture and heritage by enabling organisations to prove the value and impact of their activities, socially, economically and culturally. We work with cultural businesses to provide a wide range of cost effective services, including:

  • Evaluation, both summative and formative and impact assessment
  • Audience research and development planning
  • Cultural market assessment, supported by qualitative and quantitative research
  • Marketing and communication strategy
  • Socio-economic impact studies
  • Policy analysis to inform advocacy

Click on a tab above to find out more about sam-culture and our work

Current Projects

Ethnographic participant research with London families:  Tower of London

Ethnographic participant research with London families: Tower of London

The Tower of London wanted to test the response of families from diverse cultural backgrounds to the ways in which the Tower's core stories are interpreted.  This is to inform planning and new interpretations for the future.

Pam Jarvis and Mel Larsen worked with a range of families and local community representatives to test responses to current methods of interpretation and the overall experience of visitors at this iconic London visitor attraction.

 
Future Proof:  A Strategic Change Programme for Museums: Impact Assessment

Future Proof: A Strategic Change Programme for Museums: Impact Assessment

Future Proof is a strategic and innovative change programme being developed by the AMA (Arts Marketing Association) designed to significantly improve the resilience of accredited museums across England.

The initial one year pilot programme involving 20 museums is already underway.  sam-culture is evaluating the pilot to assess the impact, measure outcomes against KPI's and develop ways to share learning across the Museum Sector.

 
Brighton Digital Festival Evaluation 2015

Brighton Digital Festival Evaluation 2015

Brighton Digital Festival Evaluations in 2013; 2014; 2015

Celebrating digital arts and culture  BDF brings together local, regional, national and international artists, academics, games developers, hackers and major digital industries. sam-culture has undertaken annual evaluations of Brighton Digital Festival, monitoring its development and growth and impacts in the City.

Download the 2015 report