sam-culture specialises in working with organisations to help them understand the difference that they make in culture, communities, place-making and the creative economy.

Our aim is to build business for culture and heritage by enabling organisations to prove the value and impact of their activities, socially, economically and culturally. We work with cultural businesses to provide a wide range of cost effective services, including:

  • Audience research and development planning
  • Cultural market assessment, supported by qualitative and quantitative research
  • Marketing and communication strategy
  • Socio-economic impact studies
  • Policy analysis to inform advocacy

Click on a tab above to find out more about sam-culture and our work

Current Projects

Future Proof:  A Strategic Change Programme for Museums across England

Future Proof: A Strategic Change Programme for Museums across England

Future Proof is a strategic change programme being developed by the AMA (Arts Marketing Association) designed to significantly improve the resilience of accredited museums across England.

The initial one year pilot programme involving 20 museums is already underway.  sam-culture is evaluating this pilot to evaluate the impact, measure outcomes against KPI's and develop ways to share learning across the Museum Sector.

Your Sculpture

Your Sculpture

Public Catalogue Foundation (PCF):  Your Sculpture - connecting UK communities with their sculpture Heritage

Following the success of Your Paintings: the PCF has chosen Sculpture as the focus of their next digitisation programme.

sam-culture and Sarah Bedell are researching and producing an activity plan for reaching young and diverse audiences.  Your Sculpture wishes to address the needs and interests of all young people, encourage engagement and participation and to consider ways existing PCF initiatives such as the Masterpieces in Schools programme can be integrated into Your Sculpture.  

Sharing Sherlock and the role of Volunteers

Sharing Sherlock and the role of Volunteers

Conan Doyle Collection at Portsmouth City Museum

The imaginative Sharing Sherlock project, through its programme of touring and online exhibitions, outreach and education programme and new resources for schools and communities, opens up new possibilities for people to experience the breadth of the Collection and the far-reaching interests and reputation of Conan Doyle.

But could Sharing Sherlock happen without the support of the volunteers?

sam-culture are evaluating the impact of using volunteers, resulting outcomes and the experiences of volunteers working in heritage activities for the first time.  Sharing Sherlock took place across Portsmouth and the variety of locations used is reflected in our evaluation.