sam-culture specialises in working with organisations to help them understand the difference that they make in culture, communities, place-making and the creative economy.

Our aim is to build business for culture and heritage by enabling organisations to prove the value and impact of their activities, socially, economically and culturally. We work with cultural businesses to provide a wide range of cost effective services, including:

  • Evaluation, both summative and formative and impact assessment
  • Audience research and development planning
  • Cultural market assessment, supported by qualitative and quantitative research
  • Marketing and communication strategy
  • Socio-economic impact studies
  • Policy analysis to inform advocacy

 'News' above has details of all our recent projects

 

Current Projects

New Perspectives on London History

New Perspectives on London History

Layers of London Institute of Historic Research HLF

Every street in London has a story to tell: Layers of London is drawing together these stories.  Historic maps of the city, digitised photos and wide-ranging information provided by key partners across London all collected together in a major new online resource.  This ambitious project is enabled through HLF funding. The project is revealing new perspectives on what aspects of heritage matter to individuals and uncovering untold, or ‘invisible’ stories and histories. The project is led by the Institute of Historical Research (IHR), University of London. Partners include: British Library, London Metropolitan Archives, Historic England, National Archives, MOLA (Museum of London Archaeology) and a wide range of archives, institutions and community groups. (with Chris Unitt and Anna Cullum)

 
Endeavour Galleries

Endeavour Galleries

National Maritime Museum: evaluating organisational transformation HLF

HFF funding for the Endeavour project - four new galleries at National Maritime Museum, is intended to transform relationships with audiences and how diverse cultures and experiences are represented in its collections, displays and programming. NMM aims to embed the audience at the heart of this transformation. Our evaluation reflects the impacts of the project on NMM; how the project is achieving change internally in organisational culture and building a shared understanding of what being audience-focused really means - and externally, by measuring how the changes impact on audience engagement, composition and perceptions. It considers how the knowledge and confidence gained provides a range of benefits to the NMM, HLF, the museum sector and the audience in all its diversity. (with Mel Larsen)

 ‘You’re in for a treat. The new galleries are absolutely fabulous’      Sir David Attenborough
Read more at https://www.rmg.co.uk/whats-on/four-new-galleries#eEUu32z7S6r5bWVY.99

 
Melas Partnership: Nutkhut

Melas Partnership: Nutkhut

Major UK Melas, including Manchester, Birmingham, London, Newcastle, Southampton have formed a partnership led by Ajay Chhabra of Nutkhut. This partnership has three interconnected strands of development - artistic, professional and audience focused. It aims to transform the traditional format of Melas through new high quality artistic contemporary work rooted in South Asian heritage to provide audiences with new experiences. We provide consultancy and programme support, including an advocacy document and support in drafting the successful bid to Arts Council England Strategic Touring.  (with Mel Larsen)