sam-culture specialises in working with organisations to help them understand the difference that they make in culture, communities, place-making and the creative economy.

Our aim is to build business for culture and heritage by enabling organisations to prove the value and impact of their activities, socially, economically and culturally. We work with cultural businesses to provide a wide range of cost effective services, including:

  • Audience research and development planning
  • Cultural market assessment, supported by qualitative and quantitative research
  • Marketing and communication strategy
  • Socio-economic impact studies
  • Policy analysis to inform advocacy

Click on a tab above to find out more about sam-culture and our work

Current Projects

National Army Museum:  Building for the Future

National Army Museum: Building for the Future

As National Army Museum’s Building for the Future project is underway it has a programme of access and outreach activities to expand audiences and to find new ways to interpret its collections and expertise.  sam-culture is working with the team to set up evaluation frameworks and mechanisms to collect and interpret evidence  to show the extent to which goals are being met and how insights can be used to adapt and improve engagement.

Garden Museum

Garden Museum

Four Heritage Lottery Fund project evaluations are underway looking at (i)  Gardening in Wartime – People, Plants and War; (ii)  Public Programming in the Heritage Sector:  A Sustainable Model; (iii)  HLF Skills for the future and (iv) HLF Collecting Cultures.

Garden Museum need to obtain robust and objective data to demonstrate the success and challenges of these four projects.  Research is being undertaken by Pam Jarvis and Mel Larsen.

Update:  Feb 2015  Garden Museum Skills for the Future Traineeships Heritage Lottery Fund: 

This training project, on sustainability, sought to address challenging issues in the museum sector and develop the new skills required in the sector in the future.  The project leaders, working with volunteers, undertook a practical work-based rather than theoretical approach and the evaluation focussed on the development of new skills in environmental sustainability, organisational change, social capital and economics.



The Arts Marketing Association created culturehive as a new resource to share and shape best practice in cultural marketing.  Pam Jarvis (sam-culture) and Catherine Bunting have been appointed to evaluate culturehive to ensure it is meeting the aims of making best use of collective intelligence and as a mechanism to drive change and stimulate new ideas and techniques.

The latest interim report is now available