sam-culture is a development agency specialising in culture; communities; place-making and the creative economy.
Our aim is to build business for culture and heritage by enabling organisations to prove the value and impact of their activities, socially, economically and culturally. We work with cultural businesses to provide a wide range of cost effective services, including:
- Audience research and development planning
- Cultural market assessment, supported by qualitative and quantitative research
- Marketing and communication strategy
- Socio-economic impact studies
- Policy analysis to inform advocacy
Recent News
Young Audiences: Big Questions. TMA Thinktank - Thursday 14th June 2012
This important TMA thinktank, funded by Arts Council England, will bring together theatre industry leaders to talk through two key issues:
- How can the industry work together to make a simple standard offer to young audiences countrywide?
- How can the industry use its creative talents to engage more young people?
New audiences and new insights about audiences emerged from A Night Less Ordinary. New relationships were forged. Many theatres are taking forward initiatives to engage young audiences but could the theatre industry find new ways to work together?
Pam is curating this thinktank with David Brownlee, General Manager of TMA, and James Mackenzie-Blackman.
Hampshire Welcomes the World
Inspired by London 2012, Hampshire Welcomes the World is a year long exploration and celebration of world cultures and music and an exploration of some of the extraordinary heritage sites in Hampshire.
sam-culture and Mel Larson Associates are undertaking the evaluation of this innovative project, which involves five major events, including site specific performances at Winchester Cathedral and Danebury Hill Fort to reflect its multiple experiences and viewpoints.
Hampshire Welcomes The World aims to achieve a range of outcomes including reaching a diverse range of new audiences, profiling heritage sites, cultural fusion, public creation of new work and global exchange.
World Stories
sam-culture has produced the marketing plan for the new World Stories gallery at Brighton Museum. The museum has been exemplary in involving young people in creating this gallery. sam-culture has worked with the Museum team from an early stage, from focus groups with hard to reach young audiences to more recent sessions with the Museum Collective to create effective communications for young people. We are also working to reach new specialist audiences.
http://www.brighton-hove-rpml.org.uk/Museums/Pages/home.aspx