sam-culture specialises in working with organisations to help them understand the difference that they make in culture, communities, place-making and the creative economy.

Our aim is to build business for culture and heritage by enabling organisations to prove the value and impact of their activities, socially, economically and culturally. We work with cultural businesses to provide a wide range of cost effective services, including:

  • Evaluation, both summative and formative and impact assessment
  • Audience research and development planning
  • Cultural market assessment, supported by qualitative and quantitative research
  • Marketing and communication strategy
  • Socio-economic impact studies
  • Policy analysis to inform advocacy

Click on a tab above to find out more about sam-culture and our work

Current Projects

Your Sculpture

Your Sculpture

Public Catalogue Foundation (PCF):  Your Sculpture - connecting UK communities with their sculpture Heritage

Pam Jarvis and Sarah Bedell are researching and producing an activity plan for reaching young and diverse audiences.  A roundtable discussion to inform the project involved representatives from Tate, V&A, Slade, Tyne & Wear Museums, Manchester City Museums, The Big Draw, Artangel and lead project partner the BBC.

Future Proof:  A Strategic Change Programme for Museums across England

Future Proof: A Strategic Change Programme for Museums across England

Future Proof is a strategic change programme being developed by the AMA (Arts Marketing Association) designed to significantly improve the resilience of accredited museums across England.

The initial one year pilot programme involving 20 museums is already underway.  sam-culture is evaluating this pilot to evaluate the impact, measure outcomes against KPI's and develop ways to share learning across the Museum Sector.


Royal Opera House: Hard to Reach Audiences

Pam Jarvis and Mel Larsen are undertaking research to inform the Royal Opera House's strategy to engage hard to reach audiences in both London and the regions.  Current research is to identify target markets and look at best practice in this area.