sam-culture is a development agency specialising in culture; communities; place-making and the creative economy.
Our aim is to build business for culture and heritage by enabling organisations to prove the value and impact of their activities, socially, economically and culturally. We work with cultural businesses to provide a wide range of cost effective services, including:
- Audience research and development planning
- Cultural market assessment, supported by qualitative and quantitative research
- Marketing and communication strategy
- Socio-economic impact studies
- Policy analysis to inform advocacy
Recent News
Brighton Royal Pavilion familiarisation day
Group business is a cost-effective way for organisations to boost visitor numbers. sam-culture invited representatives from 40 regional organisations to a familiarisation event at Brighton Royal Pavilion which included a tour of the Pavilion led by a costumed Prince Regent followed by presentations on the group offer.
“The afternoon was fantastic and I thoroughly enjoyed the whole experience”.
White Night 2011
Saturday 29 October saw over 45,000 people take to the streets of Brighton & Hove for an all night celebration. sam-culture’s evaluation is based on consultation with audiences, artists and stakeholders and explores the impacts of cultural events as a means to address urban issues.
Our report demonstrated White Night’s unique collaborative ethos and how this creative and collective curatorial dialogue facilitates both ground breaking artistic practice and high levels of community engagement.
Read the full report here.
Culture’s contribution to the success of Brighton & Hove
Public sector investment backed by private sector support has led to a critical mass of cultural activity - helping Brighton & Hove to stay ahead as a successful city. Understanding the benefits of the city’s investment in culture is essential to sustain this upward trend and build confidence.
The Culture Counts report brought together evidence of the impacts of culture on the city, its people, its visitors and its cultural ecology. The study is based on data from 28 lead cultural organisations in the city.
Read the full report here.