sam-culture specialises in working with organisations to help them understand the difference that they make in culture, communities, place-making and the creative economy.

Our aim is to build business for culture and heritage by enabling organisations to prove the value and impact of their activities, socially, economically and culturally. We work with cultural businesses to provide a wide range of cost effective services, including:

  • Audience research and development planning
  • Cultural market assessment, supported by qualitative and quantitative research
  • Marketing and communication strategy
  • Socio-economic impact studies
  • Policy analysis to inform advocacy

Click on a tab above to find out more about sam-culture and our work

Current Projects

Family Audiences at Royal Opera House

Family Audiences at Royal Opera House

Royal Opera House wants to expand the range of opportunities it offers to family audiences to enable it to share the brilliance of its work with people who may consider that opera or ballet are ‘not for them’ or unaffordable’. ROH has commissioned Pam Jarvis and Mel Larsen to research broadening the engagement of new family audiences by taking an even more proactive approach to targeting new and emerging audiences that are actively interested in experiencing arts as a family.

The Politics of Participation in Museums

The Politics of Participation in Museums

National Conference:   Wednesday 12 November 2014 in Brighton

Brighton Museum & Art Gallery and sam-culture are hosting a one-day conference – The Politics of Participation in Museums.

As museums and galleries develop participatory practice, ‘co-production’, ‘co-curation’, this conference will critically interrogate the challenges of this way of working and question its viability in the context of ever-shrinking funding for cultural institutions.  Join David Anderson, Piotr Bienkowski, Helen Graham and Bernadette Lynch for lively discussions and debate.

£65, £50 concessions - limited spaces available, book early to avoid disappointment.

To book your place call 03000 290902 (09:00 – 17:00, Monday to Friday)

Full details  here:

For further enquiries please contact

Garden Museum

Garden Museum

Four Heritage Lottery Fund project evaluations are underway looking at (i)  Gardening in Wartime – People, Plants and War; (ii)  Public Programming in the Heritage Sector:  A Sustainable Model; (iii)  HLF Skills for the future and (iv) HLF Collecting Cultures.

Garden Museum need to obtain robust and objective data to demonstrate the success and challenges of these four projects.  Research is being undertaken by Pam Jarvis and Mel Larsen