sam-culture specialises in working with organisations to help them understand the difference that they make in culture, communities, place-making and the creative economy.

Our aim is to build business for culture and heritage by enabling organisations to prove the value and impact of their activities, socially, economically and culturally. We work with cultural businesses to provide a wide range of cost effective services, including:

  • Evaluation, both summative and formative and impact assessment
  • Audience research and development planning
  • Cultural market assessment, supported by qualitative and quantitative research
  • Marketing and communication strategy
  • Socio-economic impact studies
  • Policy analysis to inform advocacy

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Current Projects

Kenley Revival Project:  Evaluating Impermanent Architecture

Kenley Revival Project: Evaluating Impermanent Architecture

The Kenley Revival Project has secured a Heritage Lottery Fund grant to enable conservation of heritage assets at Kenley Airfield in Surrey.  There will be an Activity Plan for the airfield including a revamped website, a dedicated learning officer, community archaeology, learning festivals, guided walks, heritage days and an oral history project to record local people's experiences of RAF Kenley during World War II and both pre and post war.

sam-culture are working with Anna Cullen on the design and implementation of monitoring and evaluation systems for this exciting project.  Over the development of the initiative we will ensure the effectiveness of the plan and in 2018, produce a final evaluation report.

 
Heritage Centre Stage

Heritage Centre Stage

Reawakening the Royal Pavilion Estate

Combining a royal palace and Regency garden, a museum and art gallery and three performing art spaces, the Royal Pavilion Estate is Brighton & Hove’s cultural heart, and the Royal Pavilion its internationally recognised icon and a symbol of Brighton’s unique eccentricity.

The Vision:  Since 2013, Brighton Dome & Brighton Festival, the Royal Pavilion & Museums and Brighton & Hove City Council have been working together on a plan to continue to protect and restore this rich heritage.  Phase one is a major refurbishment of the nationally important Corn Exchange and Studio Theatre, alongside essential conservation work. The transformation of the Corn Exchange will restore and reveal original heritage features of the former Prince Regent's Riding House as well as provide increased capacity seating and a magnificent new viewing gallery. Major improvements to the Studio Theatre will include balcony seating, a new artists' creation space, new bar facilities and a café opening onto New Road.  sam-culture worked with Tricolor Associates on content planning and delivery of a themed open day providing opportunities for local reminiscences and project engagement.

 
Re:Imagining Melas

Re:Imagining Melas

The Mela Partnership 2016 included six Melas in London, Luton, Manchester, Middlesbrough, Sandwell and Birmingham and (Tunbridge Wells) Kent.  Three interconnected strands of development - artistic, professional and audience focussed - aim to transform the artistic quality of Melas in the UK and provide contemporary audiences with new experiences within this traditional festival format. 

Over 300,000 people enjoyed a Mela in 2016 with exciting new artistic work from companies such as Khoi, Navrattan and 4x4 Dance.

Pam Jarvis and Mel Larsen continue to provide consultancy and programme support for the Mela Partnership and are currently completing the evaluation report for 2016.