sam-culture specialises in working with organisations to help them understand the difference that they make in culture, communities, place-making and the creative economy.

Our aim is to build business for culture and heritage by enabling organisations to prove the value and impact of their activities, socially, economically and culturally. We work with cultural businesses to provide a wide range of cost effective services, including:

  • Evaluation, both summative and formative and impact assessment
  • Audience research and development planning
  • Cultural market assessment, supported by qualitative and quantitative research
  • Marketing and communication strategy
  • Socio-economic impact studies
  • Policy analysis to inform advocacy

Click on a tab above to find out more about sam-culture and our work

Current Projects

Culture Plus:  be creative!

Culture Plus: be creative!

Evaluation of the Culture Plus project for Royal Opera House and CBC.  CulturePlus aims to increase the cultural opportunities, participation and engagement of  vulnerable learners aged 11-18 years  through working with key partners to develop and deliver a programme of arts and cultural activities.

We are particularly interested how a wide cross section of young people can benefit from engagement in the arts. sam-culture are working with Sarah Bedell

Kenley Revival Project:  Evaluating Impermanent Architecture

Kenley Revival Project: Evaluating Impermanent Architecture

The Kenley Revival Project has secured a Heritage Lottery Fund grant to enable conservation of heritage assets at Kenley Airfield in Surrey.  There will be an Activity Plan for the airfield including a revamped website, a dedicated learning officer, community archaeology, learning festivals, guided walks, heritage days and an oral history project to record local people's experiences of RAF Kenley during World War II and both pre and post war.

sam-culture are working with Anna Cullen on the design and implementation of monitoring and evaluation systems for this exciting project.  Over the development of the initiative we will ensure the effectiveness of the plan and in 2018, produce a final evaluation report.

Heritage Centre Stage

Heritage Centre Stage

Reawakening the Royal Pavilion Estate

Combining a royal palace and Regency garden, a museum and art gallery and three performing art spaces, the Royal Pavilion Estate is Brighton & Hove’s cultural heart, and the Royal Pavilion its internationally recognised icon and a symbol of Brighton’s unique eccentricity.

The Vision:  Since 2013, Brighton Dome & Brighton Festival, the Royal Pavilion & Museums and Brighton & Hove City Council have been working together on a plan to continue to protect and restore this rich heritage.  Phase one is a major refurbishment of the nationally important Corn Exchange and Studio Theatre, alongside essential conservation work. The transformation of the Corn Exchange will restore and reveal original heritage features of the former Prince Regent's Riding House as well as provide increased capacity seating and a magnificent new viewing gallery. Major improvements to the Studio Theatre will include balcony seating, a new artists' creation space, new bar facilities and a café opening onto New Road.  sam-culture worked with Tricolor Associates on content planning and delivery of a themed open day providing opportunities for local reminiscences and project engagement.