sam-culture specialises in working with organisations to help them understand the difference that they make in culture, communities, place-making and the creative economy.
Our aim is to build business for culture and heritage by enabling organisations to prove the value and impact of their activities, socially, economically and culturally. We work with cultural businesses to provide a wide range of cost effective services, including:
- Audience research and development planning
- Cultural market assessment, supported by qualitative and quantitative research
- Marketing and communication strategy
- Socio-economic impact studies
- Policy analysis to inform advocacy
Recent News
Mind Walking National Tour 2013
BandBazi, the internationally acclaimed theatre company is touring Mind Walking nationally during Spring 2013. Created by EastEnders writer Tanika Gupta, Mind Walking explores notions of home, cultural identity and family bonds.
sam-culture is undertaking the tour marketing, following the organisational development consultancy they commissioned from us.
Client: BandBazi
A Student Union for the 21st Century
Increases in student fees lead to increasing expectations of the value of the student experience. University of Brighton Students Union have commissioned sam-culture to define the opportunity and vision about what a new model of a student union might look like.
Client: University of Brighton Students Union
Insights and evidence
An important cluster of cultural organisations in Brighton & Hove all share a need to understand more about the cultural behaviour, attitudes and lifestyles of their current audiences. This collaborative project aims to create shared insights and evidence to enable more accurate segmentation and targeting and deepen engagement.
In partnership with the new Audience Agency