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Magnetic South

'I was totally delighted with the conference. I don't think the event would have been possible without the input of sam, both in attracting top class speakers, coordinating the marketing of the event and managing the smooth running of the conference.'
Charles Freeman, Executive Director, Culture South East.

The Regeneration Game
Increasingly, culture plays an important role in creating desirable destinations. But do we expect too much from culture? What is its real role? Who benefits? And where's the evidence to support the case?

In light of these questions, Mark Dowling, Head of Development and Urban Regeneration, Tourism South East, asked sam to create a conference on culture as a force for tourism and regeneration; to find speakers who would inspire, challenge and bring the benefit of their expertise to the South East.

The result was Magnetic South, a unique 24-hour platform for rigorous debate and discussion that brought together 100 of the region's key opinion formers, alongside a prestigious line-up of major national figures from tourism and regeneration. Chaired by the Executive Director of Arts Council England, South East, Felicity Harvest, the conference was the first ever inter-agency event to unite all the regional bodies, offering an international perspective on cultural tourism from such eminent names as Sir Bob Scott, Charles Landry, Professor Colin Mercer, Simon Calder, Will Alsop and Eddie Friel.

sam has conceived, programmed and implemented many significant conferences on cultural and regional development issues, from small symposiums to major regional events.

Click here to download a pdf version of Magnetic South: conference themes and issues report.

 

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