sam work
Get in on the Act
'This
research has for the first time given us independent evidence of the real
and tangible benefits SMEs can gain from sponsoring an arts organisation.
It also provides a toolkit for new arts sponsors, on how they can make
the most impact with their investment. It has already helped us to attract
many new sponsors to Brighton Festival.'
Lynne Richards, Head of Sponsorship & Development, Brighton
Festival
The Art of Business
In early 2005 sam was commissioned by Brighton Dome and Festival
Ltd to research how Small and Medium sized Enterprises (SMEs) benefit
from sponsoring the Arts. Funded by Arts & Business and delivered
as a collaborative project with Step Ahead Consulting and Midnight Communications,
the project looked at the expectations and experiences of 20 Brighton-based
companies (from solicitors to fashion houses), each working alongside
England's largest multi-arts festival. The study explored Brighton Festival’s
current offer to SMEs, how it promoted their business and measured the
levels of impact.
The Business of Art
sam has since produced a report – Get
in on the Act – which highlights how all SMEs can use sponsorship
to benefit their business whilst making a significant impact on the economic,
cultural and social life of their communities. By simply getting
in on the act, and allying oneself to successful arts initiatives,
businesses can make the most of their investment and help stimulate civic
pride, aspiration and achievement.
Get in on the Act is one of a number of similar consultancies undertaken by sam, the latest of which is a strategic market review for Brighton Dome and Festival concerning their audiences and product potential, which will inform their future 5 year business plan.
Copies of the report are available to download as a PDF at www.brighton-festival.org.uk/impact
For more information about our consultancy and research services, contact: shaun.romain@sam-culture.com
