sam work

De La Warr Pavilion, Bexhill-on-Sea, West Sussex

Economic Impact Study 2007

In 2007, sam was commissioned by the De La Warr Pavilion in Bexhill to undertake research into the Pavilion’s economic impact in the South East. sam was pleased to work with the University of Brighton to be able to highlight the importance of DLWP as a key economic driver within the region and a cultural leader in contemporary arts.
The study found that DLWP generated £16m for the South East and over £3.5m in press and media coverage.
The research also highlighted that DLWP welcomed over half a million visitors to Bexhill during the past twelve months, emphasising its key role for tourism within East Sussex.
As part of the study, sam sampled over 1,000 DLWP visitors to establish their economic contribution and gathered information on a range of factors including their spend on retail, travel, accommodation and leisure activity.
Along with economic factors, sam used its expertise as an established cultural development agency, to outline DLWP’s participation in the cultural ecology of the South East. This combined approach enabled key stakeholders to better understand the overall involvement of DLWP, paving the way for future investment in this important cultural institution.
sam presented the report at the public launch in September 2007.

Stewart Drew, Head of Development at DLWP, commented:

“sam has enabled us to provide evidence that confirms the DLWP is a major regional economic driving force and cultural leader. We’re really pleased with the outcome and are looking forward to using this research to develop the Pavilion’s contribution over the coming years.”

Download the report.