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Culture Sussex and Normandy

Tourism South East, Sussex Tourism Partnership, Normandy Tourism, European Union

This current project has two aims: to jointly promote the two counties' cultural assets through strategic marketing, and facilitation of exchange of best practice and business expertise.

Project activities have included the creation of a new tri-lingual website, a bi-lingual brochure distributed throughout attractions in both countries, at consumers shows such as Chelsea Flower Show in the UK and Beervelde and Courson garden shows in Belgium and France, and UK trade shows such as Excursions, on-board Newhaven-Dieppe ferry links, and via tourist information centres in Sussex and London.

The project was launched with 4-page supplement appearing in The Guardian at the beginning of the Brighton Festival.

Normandy and Sussex historic house, gardens, festivals and venues have met at a series of seminars and study tours, and both counties are set to meet with national journalists on press familiarisation trips taking place in early 2008.

Download the bi-lingual Culture Sussex brochure.

This project is part-financed by the European Union Interreg 3A programme.