Research
White Night 2011
Brighton and Hove Arts Commission
Saturday 29 October saw over 45,000 people take to the streets of Brighton & Hove for an all night celebration. sam-culture’s evaluation is based on consultation with audiences, artists and stakeholders and explores the impacts of cultural events as a means to address urban issues.
Our report demonstrated White Night’s unique collaborative ethos and how this creative and collective curatorial dialogue facilitates both ground breaking artistic practice and high levels of community engagement.
Read the full report here.
Culture’s contribution to the success of Brighton & Hove
Brighton and Hove City Council
Public sector investment backed by private sector support has led to a critical mass of cultural activity - helping Brighton & Hove to stay ahead as a successful city. Understanding the benefits of the city’s investment in culture is essential to sustain this upward trend and build confidence.
The Culture Counts report brought together evidence of the impacts of culture on the city, its people, its visitors and its cultural ecology. The study is based on data from 28 lead cultural organisations in the city.
Read the full report here.
Museums at Night 2011
Culture 24
52% of people in England did not visit a museum or gallery in the last year. Museums at Night aimed to show them what they’ve been missing. sam-culture’s report shows the audience response to the nationwide events and after-hours culture; a catalyst bringing over 300 arts and heritage organisations together.
“Absolutely anything you can imagine happens for Museums at Night I love the idea is that it is at night-time. We all think creatively and night is the time when everybody is themselves. We’re not at work, we’re not being what we do, we are who we are, everybody is a kid again, everybody is receptive to new ideas and new experiences so I think Museums at Night is just a genius thing really."
Lauren Laverne, The Culture Show presenter, broadcaster, DJ and Museums at Night 2011 Ambassador
Read the Executive Summary here.
Schools4museums Phase 6 2002 - 2010
Renaissance South East and the Strategic Commissioning Education Programme
"The value of this project, and the reports that it has produced, lies in enabling one to see the scale, characteristics and trends in museum related learning in the South East over time." David Anderson - Director General, National Museum Wales.
Phase 6 of the schools4museums project reports upon a time of uncertainty and upheaval - when the museum sector has experienced a period of rapid restructuring, culminating in the decision to close MLA as a national agency and transfer many of it's strategic responsibilities to Arts Council England.
In this report we continue to examine specific issues which highlight the fragility of the region's museum learning services and explore how depth of engagement with schools has increased over time while the numbers of schools who use museums year-on-year has only changed a little.
We hope that the infomation presented in this report will be used by museums in the South East to inform their future learning strategies and as evidence to successfully advocate the value of museum learning to their stakeholders, including future colleagues at Arts Council England.
Customer Growth Modelling
Chichester Festival Theatre
The aim of this work was to identify any shifts in patterns of attendance and to create a holistic audience profile for Chichester Festival Theatre's key products. We compared the audience profiles, locations and frequency of the attenders to three 2010 shows - 42nd Street, Singing in the Rain and Sweeney Todd and mapped the areas of the greater south east that had the greatest untapped potential for customer growth.
A Night Less Ordinary Final Report
Arts Council National Office, DCMS
Between February 2009 and March 2011 over 200 theatres, arts centres and village halls across the length and breadth of England took part in A Night Less Ordinary. The aim of the project was to test whether theatre attendance by the under 26s could be increased and sustained if price was removed as a barrier. £2.5 million of DCMS support was used to develop and deliver a national free theatre ticket programme targeted at children and young people.
Our final evaluation of A Night Less Ordinary will be published mid-Summer 2011 - the culmination of more than two years of consultation, with over a hundred theatres and thousands of young people.
Museums at Night
Culture24
Museums at Night is the annual after hours celebration that sees hundreds of museums, galleries, libraries, archives and heritage sites opening their doors for special evening events during one weekend in May.
sam has been commissioned to review 2011 events across England and Scotland and to produce a comprehensive overview of the audience response to the exciting and innovative events that were produced by hundreds of participating museums.